LIVE SPORTS
0%
of Gen Z prefer recorded games over live broadcasts — they meet sport through smartphones and digital platforms.
FANDOM · LOYALTY · MONETIZATION
NFC entertainment is a platform where engagement extends not only into the digital world, but across digital worlds to create tangible value for fans
A world where fandom is more than just an individual, isolated experience.
A world without barriers between brand and franchise ecosystems — together with other fans.
A fandom experience that is universal, and never leaves you — even if you leave for a while.
Brands struggle to stay connected with their audiences in a way that deepens loyalty and monetization.
Audience preferences are constantly shifting, and new technology platforms capture the attention of consumers — especially younger ones. The way people consume entertainment is changing: franchises need to meet them where they are and cater to their need for self-expression through personalization.
The most important thing is that you don’t lose fans just because they aren’t “swifties” anymore. Keep them where they are. You know who they are and who their friends are — feed them relevant value, help them capitalize on previous fandom, and help them find their next one.
GAMING
0%
of gamers name creation and self-expression as their main motivation to engage. Loyalty and fandom in gaming are unwavering.
MUSIC
digital↗︎
Physical sales and live formats face headwinds — while digital platforms maintain and even grow fandom.
Experience
Monetize the entire tail
01 / THE LOOP- Purchase ticket add-ons such as content, services and merchandising to feel like a VIP
- Receive vouchers to redeem at the event or release
- Purchase limited edition merchandise — enjoy it digitally (NFC) and physically, and collect points
Engage with the fandom community
EVENT
Reach your fans wherever they are
- Learn about new events, releases and “spoilers”, discover similar artists and shows — and buy more tickets. Join more fan bases!
- Redeem your points for special merch, content and perks
- Feel like more than a “regular fan” by growing your status and connecting with your beloved stars through the app
The Value Spiral
EVERY TAP MOVES A FAN UP THE SPIRAL
02 / THE SPIRALREWARDING EXCLUSIVITY
Community awareness drives the perceived value of exclusive merchandising in both the analog and digital world — until it becomes a status symbol with real resale value.
Established behavior: Grailed, StockX, SNKRS
REWARDING COMMITMENT
Points can be redeemed in exchange for merchandising, perks, experiences or exclusive content.
Established behavior: Credit card points, loyalty programs, airlines
REWARDING ENGAGEMENT
There is no loyalty without community, and no community without engagement. Fans get rewarded for contributing user generated content — unboxing, posting, sharing, competitions, raffle participation…
Established behavior: Social sharing for raffles, influencer content
REWARDING ADVOCACY
Recruiting members to the community is rewarded, and improves your status in the community.
Established behavior: “Top contributors”, invite codes
REWARDING ACTION
Any action you take in the NFC Entertainment ecosystem gives you points — at a live event or at home with your phone. Purchases and interactions are rewarded.
Established behavior: Loyalty programs
We’re here to bring the additional value of entertainment experiences to people around the world in the way they want to consume it — and live it.
Unique Web3-powered merchandising with an NFC tag doesn’t just enhance and prolong the experience — it makes it more relevant and customizable.
By seamlessly merging their experiences, fans can discover who they are so they can choose how they want to be — in a way that transcends any single brand ecosystem, and encourages community before, during and after an event or release.
READY WHEN YOU ARE